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I’ve noticed the color stays looking fresh without that dry, tight feeling I get from other lipsticks. Just one swipe gives my lips a natural plump and the moisture seems to last for hours.

After a few hours of wear, my lips still feel soft and never dried out like with other lipsticks. The rich color glides on smoothly without settling into fine lines, which is exactly what I needed.

I was a bit skeptical about how moisturizing a lip color could actually be, but the rich color glides on smoothly without drying out my lips. It really does maintain moisture better than the standard drugstore brands I’ve tried.

Finally, a lip color that actually hydrates without fading into nothing after an hour. The rich pigment stays comfortable on my mature lips all morning without emphasizing lines.

After years of trying to fight my dry lips, this color glides on so smoothly and actually keeps the moisture locked in all afternoon. The rich pigment stays true without settling into any lines.

I've tried a lot of tinted lip balms, but this one actually locks in moisture for hours without feeling sticky. The shade is just pigmented enough to brighten my face without needing a mirror to apply.